Mega buana palopo hospital public relations communication strategy in improving primary service to patients BPJS health

Abstract

Mega Buana Palopo Hospital Public Relations needs to have an effective communication strategy to provide excellent service to visitors. Therefore, Mega Buana Hospital needs to have the ability to provide quality, fast and precise services. The aim of this research is to determine the public relations communication strategy in improving excellent service to visitors who come to Mega Buana Palopo Hospital. Qualitative descriptive research method with data collection techniques carried out by means of interviews, observation and documentation. with a total of 4 informants. The data analysis technique in the research used qualitative descriptive analysis methods. With the results of this research, namely by providing quality service is by providing the best possible service to visitors using the 3s method (smile, greeting, greet) and determining the standard of service that consumers want is by providing excellent service according to what visitors want, always helping in terms of registration. and friendly in providing service. The communication strategy of giving awards to employees is an obligation to provide excellent service which is applied to all employees without having to be given awards because it is an obligation to provide excellent service to visiting patients